Corporate Identity

As an important public organisation in South Yorkshire, our image and identity is important to us. South Yorkshire Fire & Rescue always tries to show itself in a professional manner, and this includes the way we are presented visually in publicity materials, publications and other published documents.

There is a great deal of history attached to the South Yorkshire Fire & Rescue crest. The colours and the shield symbolise:
• Shield - Protection and Defence
• Green - Countryside
• Blue - River
• White - Yorkshire Rose
• Black - Industry
• Yellow - Fire Torch

Our logo must always incorporate our name, “South Yorkshire Fire & Rescue”, and our strapline “Working For A Safer South Yorkshire”. It must never be resized, cropped, or have its different components moved about without permission.

To request the use of our logo, or for more details about our corporate identity, e-mail us: comments@syfire.gov.uk

Visual Images

South Yorkshire Fire & Rescue has introduced a policy on the recording and use of visual images in the light of developments in technology which continue to make it easier to record and publish visual images and the Data Protection Act 1998, which protects the rights of clearly identifiable people where their images are recorded, processed, published or stored in a filing system.

Traditionally, images and video footage have been recorded by organisations to produce photographs, publications and videos. Over recent years, this use for visual images has extended to new media such as websites and intranets. However, modern technology continues to advance quickly and it is now easy for people to record visual images on their mobile phones and upload them to the internet for public viewing within a matter of minutes.

Permission to people who are not employees of SYFR to make recordings must be strictly controlled to protect the Service, its staff and all other people at Service locations and incident grounds. Such permission may only be granted as follows:

• To bona fide media organisations and their representatives – by the Head of Corporate Communications or the duty press officer
• To external photographers, education and training providers and their representatives, or other professional services commissioned by SYFR – the relevant function head.

No other person may be permitted to make visual recordings at a SYFR location or incident ground. However, it should be noted that civilians have a right to make such recordings if they are positioned in a public space.